DPRA has undertaken a number of customer service and satisfaction indexing projects for private companies, municipalities, non-profit organizations, and government agencies. Our experience has suggested that there are some key issues which cause organizations to focus their attention on customer satisfaction, and that there are very important opportunities which these organizations are trying to capitalize upon by improving their customer satisfaction. DPRA's program framework incorporates both business and social goals, and accountability and performance needs as the basis for determining the best customer satisfaction improvement strategies. This process conveys to the customers that the organization is concerned about customer satisfaction today and tomorrow.